Swine flu, new jackpot for the pharmaceutical industry?

How can we know that the new reports on 'Swine flu' aren't just a media scare driven by the pharmaceutical industry to make money? What happened to bird flu? Where was the pandemic? Come on! 80 people died because of swine flu... and maybe soon it will be 100, 200... even if there's 1000 or more people dead all over the world due to 'Swine flu'. Should the rest of the 6+ billion people seriously be afraid? I won't jump on this train, I'll keep my cool. Besides, some of the people who got it, survived. It's not like AIDS. We should put more money fighting HIV (which really kills millions of people!) rather than create a mass fear over this 'Swine flu', that is more media driven rather than a real threat. If tomorrow something like another 9/11 or another Tsunami happens, would people still be afraid of 'Swine flu'. Would we be still talking about it?